Have you ever been to a place that is buzzing with so much creativity that you can feel it in the air surrounding you?

For years now, the city of Atlanta has been thriving in the entertainment industry, specifically within the music realm. More recently, the city has become a hub for the film industry, thus receiving the name "Hollywood of the South". All of this newfound attention in the city made Darance Scoon & Will Hill, the founders of the brand, realize that the vibe of the city was/is reminiscent of California. With that in mind, the pair coined the term Atlantafornia and hit the ground running. 

The hustle of Atlanta intertwined with the relaxing atmosphere of the west is what encompasses our brand. The comparisons, however, do not stop with the entertainment industry, they stretch far beyond that. Californians live a certain carefree lifestyle, as well as a very luxurious one.

Atlantafornia represents that lifestyle and we encourage each and every one of our supporters to live the same way: carefree & luxurious. From our apparel, consultation, entertainment, all the way to events, we carry our brand and everything that it represents through everything that we do.

We like to mix our work with our pleasure. We like to have fun and accomplish goals. We like to hustle and we like to chill. Most of all, we strive to develop a culture of likeminded creative individuals. We are Atlantafornia!